Services of Bonner Consultants are as varied as the needs of our clients. As consultants to management, we are prepared to provide expert counsel on a broad spectrum of issues embracing organizational development, positioning, audits, branding, news media strategies and crisis communications. Our senior consultants also offer leadership training, executive coaching and one and two-day seminars on leadership and the communications function
PRIMARY SERVICE AREAS
Branding/ Positioning. Devise positioning that is consistent
with the vision, reputation and character of the organization. Identify
disconnects between performance and the perceptions of key audiences
and recommend steps to bring the two into alignment. Develop strategy
to leverage reputation so that it creates a halo over all corporate
products and services. Create long-range plan to address opportunities
and barriers to success.
Competitive Communications Strategies. Side-by-side analysis of
competitor messages in the marketplace. How are perceptions influencing
consumer behavior? How does communications support the strategic plan
and business direction?
Crisis Communications. Devise strategies to overcome negative
publicity and turn media attention to advantage. Identify and eliminate
potential problems and develop communications plans for crisis
situations to protect the value of the organization.
Image and Reputation. Test whether reputation follows
performance. Assess perceptions of key internal and external audiences,
including the news media, to measure credibility and address
shortcomings. Create a public relations plan that reinforces the
desired reputation.
Speaker Services. Christopher Bonner, president and founder of
Bonner Consultants, Inc., and a recognized authority on marketing,
branding and public relations, is available to speak at conferences and
other events. Click here to find out more.
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