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Communications Audit and Strategic Plan

Bonner Consultants, Inc., teaming with Stratton Publishing and Marketing, Inc., outlined a new, internal communications posture for this 150-year-old association of 77,000 architects. The Communications Audit, and subsequent Strategic Communications Plan, spelled out strategies to better engage members through communications that meets their needs.

The American Veterinary Medical Association

Bonner Consultants performed a communications audit for The American Veterinary Medical Association, Schaumburg, IL, that resulted in a stronger, more competitive communications function and Web site. The audit identified ways the AVMA may play a greater leadership role in public policy by reaching out to the news media and building relationships.

The International Society for Pharmaceutical Engineering

The International Society for Pharmaceutical Engineering, Tampa, FL, is the leading association worldwide for engineers, architects and builders in the rapidly expanding pharmaceutical industry. Bonner Consultants conducted a pioneering communications audit for the ISPE, which led to a restructuring of marketing and communications for greater effectiveness, a new branding scheme and a completely re-conceived and re-designed Web site.

UNISYS: Building a Homeland Security Practice

Since 9/11, homeland security has emerged as an important new business area for many companies. Unisys Global Public Sector was eager to grow its clientele in this marketplace--so the firm retained Bonner Consultants to advise senior executives about communications strategy and relations with the news media. Bonner helped shape messages and guide strategy consistent with the company's homeland security objectives. These services proved instrumental in enabling Unisys to win a large information technology infrastructure contract with the U.S. Transportation Security Administration.

HEWLETT-PACKARD: Developing a Global Competitive Communications Audit

Bonner Consultant is developing a pioneering Competitive Communications Audit for Hewlett-Packard (HP), the world leader in printers and digital imaging. The audit was launched in Germany and is being primed for application worldwide. The unique value of the audit resides in its ability to cull perceptions from customers, trace them to formal and informal messages from the manufacturer, and then identify opportunities to better influence consumer buying behavior. The end result: greater sales and more satisfied customers.

BIPAC: Forging a New Corporate Identity

For nearly 40 years, the Business-Industry Political Action Committee (BIPAC) had been quietly and competently carrying out its mission of promoting a pro-business Congress and endorsing appropriate candidates. The problem was that few people had ever heard of BIPAC, even though it was the original business political action committee. Bonner Consultants was hired to position BIPAC as a relevant, active and results-oriented organization. This involved a top-to-bottom overhaul of BIPAC's strategic marketing communications plan, which will ultimately broaden its base and revitalize the entire organization.

ATSSA: Creating a National Communications Plan

The American Traffic Safety Services Association (ATSSA) suffered from a problem common to many organizations: namely, a great story to tell, but no formal communications plan to publicize it. Bonner Consultants devised a solution. The strategy shifted ATSSA's focus away from the nuts-and-bolts details of the highway system, such as guardrails, signals, and construction barricades, to a higher cause, with broad public appeal. "Safer Roads Save Lives" was the title of the new campaign, which proved to be a resounding success. This new positioning energized advocacy efforts, news media strategies, membership initiatives, staff development and strategic partnerships. Thanks to the initiative, ATSSA was able to increase revenues, grow membership, and heighten its profile as a player in Washington.